How Mobile Devices Boost Your Nonprofit’s Fundraising Efforts
Nonprofits exist to serve and benefit the community, but you can’t do it without their help. Nurturing the donor relationship is difficult and it takes a lot of trust before someone will give. Using mobile devices, your staff can reach people where they are: on phones and computers they use every day. Technology lets you engage meaningfully and often, which leads to larger donations and repeat giving. The goal is to maximize the value of your investment by using IT resources to communicate with donors and make fund collection as simple as possible.
Your nonprofit’s mission takes employees and volunteers into the field, not just the office. To engage efficiently, their workspace needs to be accessible, secure, and user-friendly. Mobile apps can be used to check people in at events and track volunteer hours.
Remember when checks were a common payment method? Flash forward to today and most people pay for things using technology, especially the younger generation who has probably never owned a checkbook. Online donation pages and apps allow people to use the pre-saved credit card info on phones. Also, rather than pledging money, donors can swipe their cards on a mobile POS device.
Live Streaming Events
Mobile devices make it easy to live stream runs, banquets, and other community gatherings. When people can interact live but remote, especially during COVID-19, you create opportunities for quick link fundraisers. If technology is used appropriately, your nonprofit can target your audience realistically and successfully.
51% of people who visit a nonprofit’s website do so on a mobile device.*
1 in 4 donors use mobile devices to discover nonprofits they were previously unaware of.*
All over the world, nonprofits are making positive changes and many of them are using mobile devices to do it. For example, St. Jude Children’s Research Hospital and the World Wildlife Fund (WWF) use online giving platforms to direct donors to exactly what their gift will impact and proposed donation amounts.
One of my favorite nonprofits, To Write Love On Her Arms (TWLOHA), uses social media to reach potential donors. During your birthday month, you are encouraged to set a fundraising goal/timeline and share it with your Facebook friends. In this way, TWOLHA receives a monetary donation and increases exposure to their brand.
Where MDM Fits In
Managing numerous devices requires a robust network that supports mobility. Working with a Managed Services provider, your nonprofit gains access to a comprehensive suite of Mobile Device Management technology. Your team can track devices, remotely activate or wipe data, and enable updates from a single dashboard.
And don’t forget about BYOD! Letting your employees/volunteers use their own devices saves money and promotes mobile fundraising efforts. With a strong MDM solution in place, your nonprofit’s fundraising platforms become accessible but secure.
Nonprofits shoulder a lot of pressure to come in under budget and maximize the resources they manage. Iserv can supplement your existing IT team or serve as your virtual CIO to help you achieve your goals. Start a chat with us today here: https://www.iservworks.com/contact